Design a mobile app for consumers of sustainable fashion brands to provide full transparency on sustainable clothing production.
As consumers become more aware of environmental issues and demand greater accountability, industries around the world shift to accommodate. One of the most impacted so far – the fashion industry – is moving fast to respond to consumer demands. Therefore “sustainable clothing production” has become the fastest growing trend in the fashion industry.
Using recycled rubbish, plastic, glass and even algae, the fashion industry races to find new materials and techniques, shifting clothing production for good. However, this is only the tip of the iceberg. Research shows that, more than different materials and techniques, consumers seek transparency when it comes to the end-to-end supply chain.
A demand to understand fully what clients buy and the impact their purchases create on the world inspired Salt.
I developed an app that gives consumers of sustainable clothing full transparency on the material, origin, processes and environmental impact of the products they purchase. Using blockchain technology, Salt enables users to track a product’s end-to-end production cycle simply by scanning a specific tag or QR code.
The project required the development of wireframes, mock-ups and an MVP aimed at pitching one of the world’s largest sportswear companies.
After pitching different stakeholders within the
organization, the most relevant feedback identified was the lack of
sales/business driven features.
- Product strategy
- User research & analysis
- User Flow & Stories
- Persona creation
- UI design & prototyping
- Usability testing